MARKETING MIX

MARKETING MIX “Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service Read More …

Differences Between Financial accounting, management accounting and cost accounting

Differences Between Financial accounting, management accounting and cost accounting

Differences Between Financial accounting, management accounting and cost accounting Differences Between Financial accounting, management accounting and cost accounting DIFFERENCE BETWEEN FINANCIAL ACCOUNTING AND MANAGEMENT ACCOUNTING BASIS FINANCIAL ACCOUNTING MANAGEMENT ACCOUNTING PRIMARY Read More …

MARKETING MANAGEMENT: INTRODUCTION

MARKETING MANAGEMENT: INTRODUCTION Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably”. Coping with exchange processes calls Read More …

Communication – Meaning, Definitions, Components and Classifications

business communication

COMMUNICATION – Communication, Business Communication, Communication – Meaning, Definitions, Components and Classifications, Theories of Communication, Evolution  The word communication has a long and rich history. Since the beginning of time, the need Read More …

General Equilibrium Theory

What is the ‘General Equilibrium Theory’ General equilibrium theory, or Walrasian general equilibrium, attempts to explain the functioning of the macroeconomy as a whole, rather than as collections of individual Read More …

DISPUTE RESOLUTION AND GRIEVANCE MANAGEMENT

DISPUTE RESOLUTION processes are the methods or techniques that a company uses to resolve any dispute that occurs in the company. In this chapter, we will see that the dispute resolution Read More …

Financial Markets PDF

business is a part of an economic system that consists of two main sectors – households which save funds and business firms which invest these funds. A financial market helps to link the savers and Read More …

50 Research Aptitude MCQs for UGC NET

1. Bibliography given in a research report (a) Helps those interested in further research and studying the problem from another angle (b) Shows the vast knowledge of the researcher (c) Read More …

International Business MCQs – UGC NET

INTERNATIONAL BUSINESS SOLVED MCQS 1. The first phase of globalization started around 1870 and ended with ….. a. The World War I b. The World War II c. The Establishment Read More …

INDIAN BANKING AND FINANCIAL INSTITUTIONS MCQs

INDIAN BANKING AND FINANCIAL INSTITUTIONS MCQs 1:  Which one is not the part of Migration to new capital adequacy framework based on the three pillar approach namely? Minimum capital requirement Read More …