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Unit 3 of Business Economics ebook contains the whole contents of the unit as per the new syllabus and pattern of the UGC NET Commerce ebook syllabus. The unit 3 of Business Economics for UGC NET Commerce Notes updated with MCQs and test series.

Business Economics Table of Contents:

CHAPTER TITLE
1 Meaning and scope 
2 Objectives of business firms
3 Demand analysis:Law of demand; Elasticity of demand and its measurement; Relationship between AR and MR
4 Consumer behavior:Utility analysis; Indifference curve analysis
5 Law of Variable Proportions: Law of Returns to Scale
6 Theory of cost:Short-run and long-run cost curves
7 Price determination under different market forms:Perfect competition; Monopolistic competition; Oligopoly- Price leadership model; Monopoly; Price discrimination
8 Pricing strategies:Price skimming; Price penetration; Peak-load pricing

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