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The marketing management ebook for M.COM are prepared and written afresh as per the latest syllabus and curriculum of UGC NET Commerce, MBA , M.COM , BBA , & B.COM. The marketing notes include all basic concepts of the syllabus as define in management and commerce disciplines. It is best and suitable for all the students of BBA, B.COM, MBA & M.COM.

Table of Contents for Marketing Management (UGC NET, MBA , M.COM , BBA & B.COM )

Chapter No. Title Page No.
1 Marketing Concepts and Approaches 3-7
2 Marketing channels 8-11
3 Strategic Marketing Planning 12-17
4 Marketing Mix 18-21
5 Marketing Environment 22-23
6 Market Segmentation 24-30
7 Product Decision 31-38
8 Pricing Decision 39-46
9 Promotion Decision 47-58
10 Sales Promotion, Personal Selling & Publicity 59-66
11 Distribution Decision 67-72
12 Consumer Behaviour 73-79
13 Service Marketing 80-83
14 Trends in Marketing 84-91
15 Logistics Management 92-98
MCQs 99-105
References 106

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