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This ebook Strategic Management and Marketing Concepts prepared with keeping the view of UGC NET Syllabus. It includes the whole contents of strategic management as per the latest updated syllabus. This ebook contains some basic concepts of Marketing Management of UGC NET followed by MCQs.

Table of Contents – Strategic Management and Marketing Concepts:

PART – 1: STRATEGIC MANAGEMENT

CHAPTER TITLE
1 INTRODUCTION TO STRATEGIC MANAGEMENT
2 BUSINESS VISION AND MISSION
3 ENVIRONMENT ANALYSIS
4 ENVIRONMENT SCANNING
5 SWOT ANALYSIS
6 STRATEGY FORMULATION
7 STRATEGIC ALTERNATIVES
8 STRATEGIC OPTIONS
9 BCG MATRIX
10 STRATEGIC BUSINESS UNIT
11 STRATEGY IMPLEMENTATION
12 STRATEGY AND ORGANISATION STRUCTURE
13 STRATEGY EVALUATION
14 STRATEGIC CONTROL
15 CORPORATE GOVERNANCE
16 CORPORATE GOVERNANCE IN INDIA
17 CORPORATE GOVERNANCE- PRINCIPLES
18 BUSINESS ETHICS
19 ETHICAL ISSUES IN BUSINESS

PART – 2: MARKETING CONCEPTS

Chapter No. Title Page No.
1 Marketing Concepts and Approaches 3-7
2 Marketing channels 8-11
3 Strategic Marketing Planning 12-17
4 Marketing Mix 18-21
5 Marketing Environment 22-23
6 Market Segmentation 24-30
7 Product Decision 31-38
8 Pricing Decision 39-46
9 Promotion Decision 47-58
10 Sales Promotion, Personal Selling & Publicity 59-66
11 Distribution Decision 67-72
12 Consumer Behaviour 73-79
13 Service Marketing 80-83
14 Trends in Marketing 84-91
15 Logistics Management 92-98
MCQs 99-105
References 106

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