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Marketing Management for UGC NET Commerce, MBA, M.COM, BBA & B.COM

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Subject: UGC NET Commerce

Unit – 8: Marketing Management

Publisher: EasyNotes4U Academy

Author: Dr. Gaurav Jangra

Edition: 2

Year: 2020

Format: eBook

Paper Size: A4

Pages: 107

Chapters: 15

MCQs: 200

Language: English

Sample: Download

Please Note: This is an eBook

The marketing management notes M.COM are prepared and written afresh as per the latest syllabus and curriculum of UGC NET , MBA , M.COM , BBA , & B.COM . The marketing notes include all basic concepts of the syllabus as define in management and commerce disciplines. It is best and suitable for all the students of BBA, B.COM, MBA & M.COM.

Table of Contents for Marketing Management (UGC NET, MBA , M.COM , BBA & B.COM )

Chapter No.
Title
Page No.
1
MBA Marketing Concepts and Approaches
3-7
2
Marketing channels
8-11
3
Strategic Marketing Planning
12-17
4
Marketing Mix
18-21
5
Marketing Environment
22-23
6
Market Segmentation
24-30
7
Product Decision
31-38
8
Pricing Decision
39-46
9
Promotion Decision
47-58
10
Sales Promotion, Personal Selling & Publicity
59-66
11
Distribution Decision
67-72
12
Consumer Behaviour
73-79
13
Service Marketing
80-83
14
Trends in Marketing
84-91
15
Logistics Management
92-98
MCQs
99-105
References
106

 

Study Material and Notes

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