The marketing management notes M.COM are prepared and written afresh as per the latest syllabus and curriculum of UGC NET , MBA , M.COM , BBA , & B.COM . The marketing notes include all basic concepts of the syllabus as define in management and commerce disciplines. It is best and suitable for all the students of BBA, B.COM, MBA & M.COM.
Table of Contents for Marketing Management (UGC NET, MBA , M.COM , BBA & B.COM )
Chapter No. |
Title |
Page No. |
1 |
MBA Marketing Concepts and Approaches |
3-7 |
2 |
Marketing channels |
8-11 |
3 |
Strategic Marketing Planning |
12-17 |
4 |
Marketing Mix |
18-21 |
5 |
Marketing Environment |
22-23 |
6 |
Market Segmentation |
24-30 |
7 |
Product Decision |
31-38 |
8 |
Pricing Decision |
39-46 |
9 |
Promotion Decision |
47-58 |
10 |
Sales Promotion, Personal Selling & Publicity |
59-66 |
11 |
Distribution Decision |
67-72 |
12 |
Consumer Behaviour |
73-79 |
13 |
Service Marketing |
80-83 |
14 |
Trends in Marketing |
84-91 |
15 |
Logistics Management |
92-98 |
MCQs |
99-105 |
|
References |
106 |
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