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Marketing Management for UGC NET Management, MBA & BBA

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Please Note: This is an eBook

 

In this book, we have covered all topics of marketing Management as per the latest Syllabus of UGC NET. This book is so helpful for Management – MBA & BBA as well as Commerce – B.COM & M.COM Students. The following topics are covered in this book:;- BBA, MBA, B.COM, and M.COM Syllabus also covered

Marketing Management – UGC NET, MBA, BBA, B.COM & M.COM

Chapter No.
Title
Page No.
1
Introduction to Consumer Behaviour
3-6
2
Consumer and Industrial  Buying Behaviour: Theories and Models of Consumer  Behaviour
7-16
3
Brand Management  –  Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
17-34
4
Logistics and Supply Chain Management: Drivers, Value creation,  Supply Chain Design, Designing and Managing Sales Force, Personal Selling
35-50
5
Service Marketing –  Managing Service Quality and Brands, Marketing Strategies of Service Firms
51-62
6
Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
63-78
7
Retail Marketing – Recent Trends in India, Types of Retail Outlets.
79-100
8
Emerging Trends in Marketing  –  Concept  of e-Marketing,  Direct Marketing, Digital Marketing and Green Marketing
101-108
9
International Marketing  –  Entry  Mode Decisions,  Planning Marketing  Mix for International Markets
109-112
 
MCQs
113-119
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