In this book, we have covered all topics of marketing Management as per the latest Syllabus of UGC NET. This book is so helpful for Management – MBA & BBA as well as Commerce – B.COM & M.COM Students. The following topics are covered in this book:;- BBA, MBA, B.COM, and M.COM Syllabus also covered
Marketing Management – UGC NET, MBA, BBA, B.COM & M.COM
| Chapter No. | Title | Page No. |
| 1 | Introduction to Consumer Behaviour | 3-6 |
| 2 | Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour | 7-16 |
| 3 | Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty | 17-34 |
| 4 | Logistics and Supply Chain Management: Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling | 35-50 |
| 5 | Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms | 51-62 |
| 6 | Customer Relationship Marketing – Relationship Building, Strategies, Values and Process | 63-78 |
| 7 | Retail Marketing – Recent Trends in India, Types of Retail Outlets. | 79-100 |
| 8 | Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing | 101-108 |
| 9 | International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets | 109-112 |
| MCQs | 113-119 |
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