In this book, we have covered all topics of marketing Management as per the latest Syllabus of UGC NET. This book is so helpful for Management – MBA & BBA as well as Commerce – B.COM & M.COM Students. The following topics are covered in this book:;- BBA, MBA, B.COM, and M.COM Syllabus also covered
Marketing Management – UGC NET, MBA, BBA, B.COM & M.COM
Chapter No. |
Title |
Page No. |
1 |
Introduction to Consumer Behaviour |
3-6 |
2 |
Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour |
7-16 |
3 |
Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty |
17-34 |
4 |
Logistics and Supply Chain Management: Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling |
35-50 |
5 |
Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms |
51-62 |
6 |
Customer Relationship Marketing – Relationship Building, Strategies, Values and Process |
63-78 |
7 |
Retail Marketing – Recent Trends in India, Types of Retail Outlets. |
79-100 |
8 |
Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing |
101-108 |
9 |
International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets |
109-112 |
MCQs |
113-119 |
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