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In the bustling digital marketplace, standing out can feel like an uphill battle. Enter SEO—Search Engine Optimization—the secret weapon for boosting your online visibility and drawing a crowd to your digital doorstep. But what exactly is , and how can you harness its power effectively? Let’s dive into the world of SEO, explore its uses […]
In this article we will discuss the concept of Product Life Cycle (PLC) in Marketing Management and its various stages – Introduction stage ,Growth stage, Maturity and Decline stage. Product Life Cycle of PLC – Marketing Management A new product passes through set of stages known as product life cycle. Product life cycle applies to […]
In this article we will discuss understanding about some basic concept of E-Marketing Dynamics, its Types, and Significance. So let’ start the journey. MEANING OF E-MARKETING E-marketing, also known as electronic marketing or digital marketing, refers to the use of digital channels and technologies to promote products or services to consumers. It encompasses a wide […]
Digital marketing encompasses a wide range of concepts and strategies aimed at promoting products, services, or brands using digital channels. Here are some key concepts within digital marketing: Digital Marketing Concepts Following are the Digital Marketing Concepts These are just some of the key concepts within digital marketing, and the field is constantly evolving with […]
A Case Study of Reliance Jio – Introduction How Reliance Jio disrupted the Indian telecom market with aggressive marketing strategies | Case Study How Reliance Jio disrupted the Indian telecom market with aggressive marketing strategies | Case Study – Reliance Jio, a subsidiary of Reliance Industries Limited, entered the Indian telecommunications market in September 2016. […]
In this article we will explain about the concept or meaning of advertisement, its objectives and importance of effective advertisement. Advertisement is one the tools of promotion or promotion mix. Meaning of Advertisement meaning of advertisement – An advertisement, often shortened to ad, is a promotional message or communication aimed at promoting a product, service, […]
Perceptual mapping or Perceptual Map in Marketing Management is a graphical technique used in marketing and market research to visually represent the perceptions of customers or potential customers regarding a set of competing products, brands, or other entities. The goal is to understand how consumers perceive and position different offerings relative to each other based […]
Types of Marketing – Marketing management encompasses a wide range of activities aimed at promoting products or services, building brand awareness, and driving customer engagement. There are various types of marketing strategies, each with its unique approach. Here are some common types of marketing: Types of Marketing Digital Marketing: Search Engine Optimization (SEO): Optimizing online […]
In this article we will discuss about Factors affecting Consumer Buying Behaviour – Personal, Psychological, Social, Economic, Situational, Technological, and Demographic Factors. Factors Affecting Consumer Buying Behaviour Consumer buying behavior is influenced by a variety of factors such as Personal, Psychological, Social, Economic, Situational, Technological, Demographic Factors, and it can be a complex process that is […]
In this article, we will discuss Consumer Behaviour: Meaning, Definitions, Nature, scope and significance and process of consumer Behaviour. Meaning of Consumer Behaviour Consumer Behaviour Meaning: Consumer Behaviour refers to the actions and decision-making processes that individuals, groups, or organizations undertake when selecting, purchasing, using, and disposing of goods, services, experiences, or ideas to satisfy […]
In this article, we will discuss Market Segmentation – Meaning, Definitions, Nature, Importance, Objectives, and Bases of Market Segmentation. Meaning of Market Segmentation: Meaning of Market Segmentation: Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities. These subsets, known as market […]
The marketing mix, often referred to as the 4Ps (or 7Ps in an extended version), is a framework that businesses use to plan and execute marketing strategies. The 4Ps represent Product, Price, Place, and Promotion, while the 7Ps include the additional elements of People, Processes, and Physical Evidence. Let’s delve into each of them: 4Ps […]
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