MARKETING MIX

MARKETING MIX “Marketing mix” is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service Read More …

MARKETING MANAGEMENT: INTRODUCTION

MARKETING MANAGEMENT: INTRODUCTION Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably”. Coping with exchange processes calls Read More …

PRICING

Pricing can be defined as a process of determining the value that is received by an organization in exchange of its products or services. It acts as a crucial element Read More …

INTERNET MARKETING

MEANING: Internet marketing, also referred to as web marketing, online marketing, or e-marketing, is the market­ing of products or services over the Internet. The Internet has brought media to the Read More …

PRICING METHODS

An organization has various options for selecting a pricing method. Prices are based on three dimensions that are cost, demand, and competition. The organization can use any of the dimensions Read More …

Customer Relationship Management Notes

Strategic Customer Relationship Management Today Overview…………………………………………………………………………………… 3 An Introduction to Strategic CRM…………………………………………… 3 Why Managing Customers Is More Critical than Ever…………… 6 Changes with Respect to Consumers…………………………… 6 Changes with Read More …

Service Marketing Notes

You can download here the exam notes for BBA, MBA, B.COM and M.COM of Service Marketing To Download the Notes Click the Below Link Service Marketing Notes