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Strategic Management

DrGaurav

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Strategic Management

October 3, 2023

03 Oct 2023

Strategy Formulation: Meaning, Definitions, Process, Importance, Objectives, Characteristics, Types, Methods, and Techniques

In this article we will discuss about Strategy Formulation: Meaning, Definitions, Process, Importance, Objecti...

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Corporate-level strategies are high-level plans and actions that guide an organization's overall direction and scope. These strategies are typically developed and implemented by top-level executives and leaders within a company to achieve long-term objectives and maximize shareholder value. Corporate-level strategies can be categorized into several types, including: Growth Strategies: Market Penetration: Focuses on increasing market share in existing markets by selling more of the current products or services to existing customers. Market Development: Involves entering new markets or expanding into new geographic regions with existing products or services. Product Development: Concentrates on creating and introducing new products or services to existing markets. Diversification Strategies: Related Diversification: Expanding into new businesses or industries that are related to the company's existing core competencies and capabilities. Unrelated Diversification: Expanding into entirely new and unrelated businesses or industries that may offer growth opportunities. Vertical Integration Strategies: Backward Integration: Involves acquiring or controlling suppliers or raw material sources to gain more control over the supply chain. Forward Integration: Involves acquiring or controlling distribution channels or retailers to gain more control over the distribution of products or services. Stability Strategies: Status Quo: Maintaining the current business operations and market position without significant changes. Pause/Proceed with Caution: Taking a temporary break from expansion or making cautious moves in response to environmental uncertainties. No Change: Maintaining the current course without any major strategic adjustments. Retrenchment Strategies: Turnaround: Involves efforts to reverse declining performance and restore profitability in a struggling business. Divestment: Selling off or discontinuing certain businesses or assets that are no longer deemed strategically valuable. Liquidation: Closing down an entire business unit or organization. International Expansion Strategies: Globalization: Expanding operations and market presence to multiple countries and regions. Localization: Adapting products, services, and marketing strategies to suit the specific needs and preferences of local markets. Cooperative Strategies: Strategic Alliances: Forming partnerships or alliances with other companies to achieve mutual goals, such as joint ventures or licensing agreements. Mergers and Acquisitions: Combining with or acquiring other companies to achieve synergies, gain market share, or diversify. Portfolio Management: Portfolio Analysis: Assessing and managing a company's portfolio of businesses to allocate resources effectively and prioritize investment. Business Portfolio Restructuring: Making decisions about adding, growing, maintaining, or divesting businesses within the portfolio. Corporate-level strategies should align with an organization's mission, vision, and values while considering the competitive environment, resources, and capabilities. These strategies play a critical role in shaping a company's overall direction and long-term success. Companies often use a combination of these strategies to achieve their objectives, and the choice of strategy depends on factors such as industry dynamics, market conditions, and internal capabilities.

DrGaurav

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Strategic Management, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes

September 21, 2023

21 Sep 2023

Corporate Level Strategies – Growth, Diversification, Stability, Retrenchment

Today in this topic we will discuss about various corporate level Strategies such as Growth or expansion Strat...

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Strategic Intent - Vision Statement and Mission Statement - Meaning, Definitions, Characteristics, Importance, Difference and Limitations

DrGaurav

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Strategic Management

July 18, 2023

18 Jul 2023

Strategic Intent – Vision and Mission Statement – Meaning, Definitions, Characteristics, Importance, Difference and Limitations

Strategic Intent - Vision and Mission Statement - Meaning, Definitions, Characteristics, Importance, Differenc...

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In this article we will discuss about Introduction to Strategic Management meaning, Definition, Evolution, process, Levels of strategy.

DrGaurav

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Strategic Management

June 27, 2023

27 Jun 2023

Strategic Management: Meaning, Definition, Evolution, process, Levels of strategy

In this article we will discuss about Introduction to Strategic Management Meaning Definition of Strategy, S...

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