Digital Advertising & Marketing 101: Take The Complete Guide

20210814_180325_0000
DrGaurav
Last Update November 23, 2020
0 already enrolled

About This Course

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings?

For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

From one-off customer satisfaction surveys to brand tracking surveys that are administered on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.

Learning Objectives

From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Material Includes

  • Videos
  • Booklets

Requirements

  • XL Stat
  • Excel Add-on

Target Audience

  • Students
  • Business Owners

Your Instructors

DrGaurav

Founder

4.95/5
276 Courses
60 Reviews
0 Students

Dr. Gaurav doctorate in Management and has 11 years of teaching and research experience in the fields of finance, Marketing, International Business, and Information Technology. He published more than 23 books and 10 research papers. He is the founder of Easy Notes 4U Academy.

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Free
Level
All Levels
Duration 18.8 hours

Material Includes

  • Videos
  • Booklets
Enrollment validity: Lifetime

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