Digital & Social Media Marketing
The Digital Marketing and Social Media Marketing Book has emerged not merely as a supplementary channel but as the primary arena of competitive business strategy in the twenty-first century.
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The Book Business Organization and Management is suitable for MBA, BBA, B.COM, and M.COM as well as UGC NET Commerce and Management Students. In this book we have tried to cover each topic.
1 Introduction to Business Organization 1-11
2 Type of Business – Sole Proprietorship 12-14
3 Partnership Firm 15-22
4 Hindu Undivided Family Business 23-25
5 Cooperative Society 26-37
6 Joint Stock Company 38-41
7 Introduction to Management 42-53
8 Management Thoughts, Approaches, and Theories 54-68
9 Planning 69-78
10 Organizing 79-96
11 Staffing 97-109
12 Directing 110-114
13 Controlling 115-120
14 Decision Making 121-132
15 Delegation of Authority 133-147
16 Motivation 148-154
17 Leadership 155-166
18 Project Organization
Business Organization is the combination of business and organization. In order to understand the nature and importance of a business organization, it is necessary that the meaning of these two words should be clear to everyone.
Business: Business is a human activity, which is undertaken to provide goods and services to people with a view
to earn profit.
Organization: – The word organization is generally divided into two parts.
1. Material Organization
2. Human Organization
Material Organization: The material organization is the determining and provision of necessary raw materials, tools, capital, etc to enterprises for their smooth running and functioning.
Human Organization: It is the appointment of qualified staff and assigning them different duties and responsibilities for the sake of the business organization’s interest. Organizations also give them enough authority to perform all their duties and responsibilities smoothly. No business organization can be defined as the process of establishing effective cooperation among different people to achieve certain goals to earn a profit. A business organization can be formed to serve people and is known as a non-profit organization.
Apart from NTA UGC NET Commerce and Management this book is also beneficial for MBA, BBA, B.COM and M.COM Students as it is written in very simple language according to their curriculum.
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