This Fundamentals of marketing management book is helpful for UGC NET, MBA, M.COM, BBA, and B.COM Students. The book is divided into various chapters followed by MCQs at the end of the book.

Fundamentals of Marketing Management Book by Dr. Gaurav Jangra

The book Fundamentals of Marketing Management Book by Dr. Gaurav Jangra has been written afresh and is suitable for all management and commerce programs as well as UGC NET Commerce & Management. Several new Concepts and Multi Choice Questions are taken according to the latest examination pattern and have been Incorporated as the latest practical problems and MCQs with an explanation at the end of the book

We have made every effort every effort to remove the printing errors from the ebook Book and Notes. Even then if the readers come across any error, they are requested to point out the same to me. We are confident that this book and study material will be very useful to UGC NET Aspirants. For any mistakes or corrections just contact us on my Facebook official page https://facebook.com/dr.gauravjangraG

Book Detail

Fundamentals of Marketing management book written by Dr. Gaurav Jangra. This article will briefly introduce the major concepts under this unit and will aid you in the preparation of Marketing Management for Commerce UGC NET notes.

Marketing is described as the development and distribution of products and services for selected customer sections by which profitability is accomplished with the objective of client gratification. Marketing actions begin with new merchandise ideas and plans are analyzed and elaborated to meet precise customer wants.

Marketing Management for MBA BBA B.COM and M.COM

In considering how the individual selling unit in the marketing system operates, we will investigate the question- What is market­ing management? Some readers will be students who intend to be in marketing management, others already are marketing manag­ers, and still, others may be in related activities that bear on mar­keting management in either a managerial or a regulative capacity. Marketing management notes for MBA BBA B.COM AND M.COM

To meet all their needs our main objective is to develop a structure, a “theory”, of managerial marketing around which they can organize their reading and experience in order to arrive at a better understanding of it.

This understanding can serve two objectives. First, it will help them obtain new insights from the experiences they will be acquir­ing on the job in the future. Inevitably they will develop from experience some such structure to serve this crucial need anyway, so they can profit from new experience and new knowledge. To acquire such a structure from experience alone, however, is a slow and often uncertain process. Formal education can help them to speed this up so they grow in marketing skills much faster.

Second, an understanding of marketing management will permit a better grasp of the role of marketing in economic development, which many countries are so earnestly seeking. This structure is culture-free and can be applied to any environment. In general, the study of marketing management leads to a better evaluation of marketing activity in terms of its performance in meeting the consumer’s needs.

Marketing management is the process of decision-making, planning, and controlling the marketing aspects of a company in terms of the marketing concept, somewhere within the marketing system. Before proceeding to examine some of the details of this process, com­ments on two aspects will be the helpful background.

The marketing concept is simple in principle but often very diffi­cult, if not impossible, to fully implement. Adam Smith’s com­ment cited above is most consistent with it. The concept is that a company can more effectively serve its own objectives if it will integrate the various aspects of its marketing activities explicitly so as to meet the preferences of its customers.

To one unfamiliar with company practice, the need for implementing the concept and the capacity to do it would seem to be so obvious as not to merit discussion.

This process of marketing management takes place “some­where” within the marketing system. Having seen the marketing system portrayed, you know that “somewhere” can be within any of the many, many companies—manufacturing, wholesaling, and retailing—that make it up. Marketing management is practiced in every one of them.

Assume, to simplify, that we are concerned only with the man­ufacturing level in a direct sense because the manager we are considering occupies a marketing management position there.

Fundamentals Of Marketing Management: UGC NET Commerce Notes Book eBook Contents:

TABLE OF CONTENTS

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