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In this article we will discuss the concept of Product Life Cycle (PLC) in Marketing Management and its various stages – Introduction stage ,Growth stage, Maturity and Decline stage. Product Life Cycle of PLC – Marketing Management A new product passes through set of stages known as product life cycle. Product life cycle applies to […]
Types of Marketing – Marketing management encompasses a wide range of activities aimed at promoting products or services, building brand awareness, and driving customer engagement. There are various types of marketing strategies, each with its unique approach. Here are some common types of marketing: Types of Marketing Digital Marketing: Search Engine Optimization (SEO): Optimizing online […]
In this article, we are going to discuss various Traditional Vs. Modern marketing concepts are categorized in two different sections – Traditional Vs. Modern Traditional Vs Modern Marketing Concepts – Marketing Management Traditional Concepts of Marketing Management Exchange Concept: In this concept, the barter system was used where buyers and sellers exchange the products to […]
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