Call for Chapter for Book Titled “Augmented Reality and the Future of Retail – This upcoming book brings together innovative research, case studies, and strategic insights on the integration of AR into retail environments. From virtual try-ons and AR product visualizations to AI-powered personalization and AR in omnichannel commerce, the book offers a holistic perspective on the past, present, and future of AR’s role in retail.
Designed to serve as a scholarly resource at an advanced academic level, this volume is ideal for:
- Graduate and doctoral researchers
- Academicians in marketing, retail management, and emerging tech
- Business strategists and retail industry professionals
- AR and tech innovators exploring commercial applications
🎯 Key Objectives of the Book
- To examine how AR enhances customer experience and brand engagement
- To investigate AR’s role in transforming brick-and-mortar retail
- To analyze AR-powered personalization in online and offline platforms
- To explore strategic frameworks for implementing AR in retail
- To predict AR’s future evolution alongside AI, the Metaverse, and Blockchain
👨🏫 Meet the Editors
- Dr. Gaurav Jangra – Associate Professor, Management, UILS, Chandigarh University
- Prof. (Dr.) Ajaipal Sharma – Professor, School of Management Studies, Central University of Haryana
- Dr. Amit Kohli – Associate Professor, Management, University Canada West, Vancouver, Canada
- Dr. Satinder Kumar – Assistant Professor, School of Management, Punjabi University, Patiala
Their collective experience across academia and industry ensures a high-quality, globally relevant publication.
📚 Proposed Chapters
| Chapter | Topic |
|---|---|
| 1 | Introduction to AR in Retail: Evolution and Impact |
| 2 | Understanding AR Technology for Retail |
| 3 | The Shift Toward Phygital Commerce |
| 4 | Enhancing Customer Engagement with AR |
| 5 | AR-Powered Personalization & Consumer Behaviour |
| 6 | Challenges and Opportunities in AR Retail Adoption |
| 7 | The Future of AR in Retail: Trends and Innovations |
| 8 | AR in Mobile Commerce: Smartphones & the Shopping Revolution |
| 9 | AR in Omnichannel Retail Strategies |
| 10 | Measuring AR’s Impact on Retail Performance |
| 11 | AR and Supply Chain Integration |
| 12 | Designing AR-Enabled User Interfaces in Retail |
| 13 | AR in Experiential Marketing |
| 14 | AR, Customer Loyalty, and Retention |
| 15 | Policy, Ethics, and the Future of AR in Retail |
Contributors are encouraged to select a chapter and submit a proposal aligned with the theme. Interdisciplinary perspectives, empirical studies, and practical insights are welcome.
✍️ Submission Guidelines
- Proposal (Abstract) Submission Deadline: March 31, 2025
- Proposal (Abstract) Acceptance: April 19, 2025
- Full Chapter Submission Deadline: May 12, 2025
- Acceptance Notification: May 26, 2025
- Chapter Length: 8000– 10000 words
- Referencing Style: APA 7th Edition
- Language: English
For Authors
📧 Download the Format of a Paper
🌐 Author Guidelines
🧾 Why Publish in This Book?
✔️ Will be Indexed in Scopus
✔️ Global Academic & Industry Readership
✔️ Peer-Reviewed Editorial Process
✔️ Opportunity to showcase thought leadership in a booming tech space
🧾 Plagiarism Policy
✔️ Paper should be original Research Article
✔️ There should be 0% AI plag
✔️ Overall Plag should be less than 10%
🌍 Join Us in Shaping the Future of Retail!
From immersive shopping experiences to AR-powered business intelligence, this book is a platform for pioneering voices to shape the next chapter in retail innovation.
If you’re passionate about retail, AR, consumer experience, or emerging technologies — this is your call to contribute!
Download Brochure
Submit Your Manuscript
Written by
Dr. Gaurav Jangra
Dr. Gaurav has a doctorate in management, a NET & JRF in commerce and management, an MBA, and a M.COM. Gaining a satisfaction career of more than 10 years in research and Teaching as an Associate professor. He published more than 20 textbooks and 15 research papers.
