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In this article, we will discuss Marketing – Meaning, Definitions, Nature, Functions, Scope, Importance, and Objectives. Marketing is a broad business concept that encompasses a range of activities aimed at promoting, selling, and distributing products or services to meet the needs and wants of customers. It involves understanding customer preferences, creating and communicating value, and […]
In this article, we are going to discuss various Traditional Vs. Modern marketing concepts are categorized in two different sections – Traditional Vs. Modern Traditional Vs Modern Marketing Concepts – Marketing Management Traditional Concepts of Marketing Management Exchange Concept: In this concept, the barter system was used where buyers and sellers exchange the products to […]
What Is Marketing Environment? Marketing Environment – Meaning, Nature, Importance, Components – Internal and External. The marketing environment is the combination of external and internal factors and forces that affect the company’s ability to establish a relationship and serve its customers. The marketing environment of a business consists of an internal and an external environment. […]
Pricing Methods – Marketing Management Following are the pricing methods and strategies explained and described for marketing management. In this article, we will explain Skimming, penetration, cost plus, market-oriented, mark up, marginal cost, target, break-even Cost-Oriented Pricing Methods These are the traditional methods of product pricing. The major factors which influence the product price are […]
Here we are going to discuss some important Multiple Choice Questions (MCQs), Mock Test, Quiz for Marketing Management for UGC NET Commerce & Management – MBA, M.COM, BBA, B.COM. Marketing Management MCQs | Mock Test | Quiz – Commerce 1. A television advertisement showing the safety features of the Volvo 240 DL would be best […]
E-Marketing or E-Advertising / Internet Marketing Introduction to E-Marketing and E-Advertising / Internet Marketing E-Marketing and E-Advertising / Internet Marketing – The idea of the internet was conceived in the 1960s when it was developed as ARPANET in the USA. The idea was to interconnect all the defense installations in the USA. The actual commercialization […]
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