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Dr. Gaurav has a doctorate in management, a NET & JRF in commerce and management, an MBA, and a M.COM. Gaining a satisfaction career of more than 10 years in research and Teaching as an Associate professor. He published more than 20 textbooks and 15 research papers.
Factors Affecting Consumer Buying Behaviour - Personal, Psychological, Social, Economic, Situational, Technological, and Demographic Factors.
December 19, 2023
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Factors affecting Consumer Buying Behaviour – Personal, Psychological, Social, Economic, Situational, Technological, Demographic Factors

In this article we will discuss about Factors affecting Consumer Buying Behaviour – Personal, Psychological, Social, Economic, Situational, Technological, and Demographic Factors. Factors Affecting Consumer Buying Behaviour Consumer buying behavior is influenced by a variety of factors such as Personal, Psychological, Social, Economic, Situational, Technological, Demographic Factors, and it can be a complex process that is […]

InMarketing, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes
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Consumer behaviour: Meaning, Definitions, Nature, scope and significance and process of consumer behaviour.
December 19, 2023
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Consumer Behaviour: Meaning, Definitions, Nature, scope and significance and process of consumer Behaviour

In this article, we will discuss Consumer Behaviour: Meaning, Definitions, Nature, scope and significance and process of consumer Behaviour. Meaning of Consumer Behaviour Consumer Behaviour Meaning: Consumer Behaviour refers to the actions and decision-making processes that individuals, groups, or organizations undertake when selecting, purchasing, using, and disposing of goods, services, experiences, or ideas to satisfy […]

InMarketing, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes
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Market Segmentation - Meaning, Definitions, Nature, Importance, Objectives, and Bases of Market Segmentation
December 18, 2023
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Market Segmentation – Meaning, Definitions, Nature, Importance, Objectives, Bases of Market Segmentation.

In this article, we will discuss Market Segmentation – Meaning, Definitions, Nature, Importance, Objectives, and Bases of Market Segmentation. Meaning of Market Segmentation: Meaning of Market Segmentation: Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities. These subsets, known as market […]

InMarketing, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes
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Marketing Mix - 4Ps and 7Ps or Extended Marketing Mix
December 18, 2023
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Marketing Mix – 4Ps and 7Ps or Extended Marketing Mix

The marketing mix, often referred to as the 4Ps (or 7Ps in an extended version), is a framework that businesses use to plan and execute marketing strategies. The 4Ps represent Product, Price, Place, and Promotion, while the 7Ps include the additional elements of People, Processes, and Physical Evidence. Let’s delve into each of them: 4Ps […]

InMarketing, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes
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In this article, we will discuss Marketing - Meaning, Definitions, Nature, Functions, Scope, Importance, and Objectives.
December 17, 2023
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Marketing – Meaning, Definitions, Nature, Functions, Scope, Importance, Objectives

In this article, we will discuss Marketing – Meaning, Definitions, Nature, Functions, Scope, Importance, and Objectives. Marketing is a broad business concept that encompasses a range of activities aimed at promoting, selling, and distributing products or services to meet the needs and wants of customers. It involves understanding customer preferences, creating and communicating value, and […]

InMarketing, UGC NET, UGC NET Commerce Notes, UGC NET Management Notes
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Human Resource Management (HRM): Meaning, Definitions, Nature / Characteristics, Importance, Objectives, Scope and Types.
December 7, 2023
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Human Resource Management (HRM): Meaning, Definitions, Nature, Importance, Objectives, Scope and Types

In this article, we will discuss Human Resource Management (HRM): Meaning, Definitions, Nature / Characteristics, Importance, Objectives, Scope and Types. Meaning of Human Resource Management (HRM) Meaning of Human Resource Management (HRM) Human Resource Management (HRM) refers to the strategic and comprehensive approach to managing and maximizing the effectiveness of an organization’s human resources, or […]

InHuman Resource Management (HRM)
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Easy Notes 4U Academy Online Study - A portal for competitive exams such as UGC NET Paper 1, UGC NET Paper 2 Commerce, and UGC NET Management
October 22, 2023
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Easy Notes 4U Academy Online Study

Know about complete details for Easy Notes 4U Academy Online Study – A portal for competitive exams such as UGC NET, KVS, NVS, CTET, Banking, SSC, UGC NET Paper 2 Commerce, UGC NET Paper 2 Management, Paper 1, Computer Science etc. About Easy Notes 4U Academy Online Study Easy Notes 4U Academy is an Online […]

InBlog, Our Blog
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We will discuss hypothesis testing for statistics, Type 1 and type 2 errors, Significance Level, and p-value in Research Methodology
October 22, 2023
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Hypothesis Testing Statistics | Hypothesis Testing | Type 1 and Type 2 Errors | Significance Level | p-value

In this lecture, we will discuss hypothesis testing for statistics, Type 1 and Type 2 errors, Significance Level, and p-value in Research Methodology. Hypothesis Testing and Errors Hypothesis Testing in statistics, type 1 and Type 2 errors, Significance level, p-value Hypothesis testing is a statistical method used to make inferences about population parameters based on […]

InResearch, Research Aptitude, Research Methodology, UGC NET, UGC NET Paper 1 Notes, Uncategorized
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