Category: UGC NET

Market Segmentation – Meaning, Definitions, Nature, Importance, Objectives, Bases of Market Segmentation.

DrGaurav
Market Segmentation - Meaning, Definitions, Nature, Importance, Objectives, and Bases of Market Segmentation

In this article, we will discuss Market Segmentation – Meaning, Definitions, Nature, Importance, Objectives, and Bases of Market Segmentation. Meaning Read More …

Marketing – Meaning, Definitions, Nature, Functions, Scope, Importance, Objectives

DrGaurav
In this article, we will discuss Marketing - Meaning, Definitions, Nature, Functions, Scope, Importance, and Objectives.

In this article, we will discuss Marketing – Meaning, Definitions, Nature, Functions, Scope, Importance, and Objectives. Marketing is a broad Read More …

UGC NET Exam Date December 2023 | UGC NET Subject-Wise Exam Schedule

DrGaurav

UGC NET Exam Date December 2023 | UGC NET Subject-Wise Exam Schedule | Easy Notes 4u 📚 UGC NET Exam Read More …

ICT Terminology and Abbreviations | ICT UGC NET Paper 1

DrGaurav
Information and Communication Technology (ICT) ict important terminology and abbreviations ICT terminologies for NTA UGC NET Paper 1 for UGC NET Exam 2023 Preparation by Dr. Gaurav Jangra, Easy Notes 4u

Information and Communication Technology (ICT) ict important terminology and abbreviations ICT terminologies for NTA UGC NET Paper 1 for UGC Read More …

UGC NET Paper 1 Previous Year Question Papers with Answers | UGC NET Paper 1 Revision

DrGaurav
UGC NET Paper 1 Previous Year Question Papers with Answers | UGC NET Paper 1 Revision

UGC NET Paper 1 Previous Year Question Papers with Answers | UGC NET Paper 1 Revision 2023 BY Dr. Gaurav Read More …

Hypothesis Testing Statistics | Hypothesis Testing | Type 1 and Type 2 Errors | Significance Level | p-value

DrGaurav
We will discuss hypothesis testing for statistics, Type 1 and type 2 errors, Significance Level, and p-value in Research Methodology

In this lecture, we will discuss hypothesis testing for statistics, Type 1 and Type 2 errors, Significance Level, and p-value Read More …

Corporate Level Strategies – Growth, Diversification, Stability, Retrenchment

DrGaurav
Corporate-level strategies are high-level plans and actions that guide an organization's overall direction and scope. These strategies are typically developed and implemented by top-level executives and leaders within a company to achieve long-term objectives and maximize shareholder value. Corporate-level strategies can be categorized into several types, including: Growth Strategies: Market Penetration: Focuses on increasing market share in existing markets by selling more of the current products or services to existing customers. Market Development: Involves entering new markets or expanding into new geographic regions with existing products or services. Product Development: Concentrates on creating and introducing new products or services to existing markets. Diversification Strategies: Related Diversification: Expanding into new businesses or industries that are related to the company's existing core competencies and capabilities. Unrelated Diversification: Expanding into entirely new and unrelated businesses or industries that may offer growth opportunities. Vertical Integration Strategies: Backward Integration: Involves acquiring or controlling suppliers or raw material sources to gain more control over the supply chain. Forward Integration: Involves acquiring or controlling distribution channels or retailers to gain more control over the distribution of products or services. Stability Strategies: Status Quo: Maintaining the current business operations and market position without significant changes. Pause/Proceed with Caution: Taking a temporary break from expansion or making cautious moves in response to environmental uncertainties. No Change: Maintaining the current course without any major strategic adjustments. Retrenchment Strategies: Turnaround: Involves efforts to reverse declining performance and restore profitability in a struggling business. Divestment: Selling off or discontinuing certain businesses or assets that are no longer deemed strategically valuable. Liquidation: Closing down an entire business unit or organization. International Expansion Strategies: Globalization: Expanding operations and market presence to multiple countries and regions. Localization: Adapting products, services, and marketing strategies to suit the specific needs and preferences of local markets. Cooperative Strategies: Strategic Alliances: Forming partnerships or alliances with other companies to achieve mutual goals, such as joint ventures or licensing agreements. Mergers and Acquisitions: Combining with or acquiring other companies to achieve synergies, gain market share, or diversify. Portfolio Management: Portfolio Analysis: Assessing and managing a company's portfolio of businesses to allocate resources effectively and prioritize investment. Business Portfolio Restructuring: Making decisions about adding, growing, maintaining, or divesting businesses within the portfolio. Corporate-level strategies should align with an organization's mission, vision, and values while considering the competitive environment, resources, and capabilities. These strategies play a critical role in shaping a company's overall direction and long-term success. Companies often use a combination of these strategies to achieve their objectives, and the choice of strategy depends on factors such as industry dynamics, market conditions, and internal capabilities.

Today in this topic we will discuss about various corporate level Strategies such as Growth or expansion Strategies, Diversification Strategies, Read More …