Easy Notes 4U Academy

BERLO’S SMCR MODEL OF COMMUNICATION

In 1960, David Berlo postulated Berlo’s Sender-Message-Channel-Receiver (SMCR) model of communication from Shannon Weaver’s Model of Communication (1949). He described factors affecting the individual components in the communication making the communication more efficient. The model also focuses on encoding and decoding which happens before the sender sends the message and before the receiver receives the […]

Positivism and Post-Positivism Approach – Research Aptitude

Positivism and Post-Positivism Approach – Research Aptitude In this article, we will discuss an important topic of research aptitude: Positivism and Post-Positivism Approach. It is the part of UGC NET Paper 1 Positivism argues for the existence of a true and objective reality that can be studied by applying the methods and principles of natural […]

Research Aptitude: Meaning, Nature, Characteristics & Objectives

In this topic we will discuss about Research Aptitude: Meaning, Nature, Characteristics & Objectives / Aims. Research Aptitude is important unit for NTA UGC NET Paper 1 which contains various aspects f research. Research Aptitude: Meaning, Nature, Characteristics & Objectives MEANING OF RESEARCH Meaning of research: First, we should start from the word ‘research’. This […]

Individual Differences – Teaching Aptitude

INDIVIDUAL DIFFERENCES – Teaching Aptitude Meaning of Individual Differences (Teaching Aptitude): Dissimilarity is the principle of nature. No two persons are alike. All the individuals differ from each other in many respects. Children born of the same parents and even the-twins are not alike. This differential psychology is linked with the study of individual differences. […]

Difference between Probability and Non-Probability Sampling (Research Aptitude)

In this topic, we are going to explain the basic difference between Probability and Non-Probability Sampling for Business Research Method or research methodology or research aptitude. So let’s start:- Difference between Probability and Non-Probability Sampling – Research Aptitude Difference Probability Sampling In statistics, probability sampling refers to the sampling method in which all the members […]

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